Celebrating the reality of familiar family moments, the campaign created by McCann sits under the retailers’ recently launched brand platform, We Get It, We’ve Got You!
In the ad we meet The Mellings, a family of five, striding into Christmas in their best party gear. The perfect party moments are interrupted by the more relatable everyday scenarios, from tantrums over board games, to running out of festive wrapping at the last minute!
The campaign brings humour to the forefront with Matalan reminding us not to get too wrapped up in the big day. For many, it is those little moments along the way that make Christmas such a special time of year. From the first chocolate unwrapped, the children fighting over the last cheese and pineapple stick, to the gingerbread house that’s taken its toll on the kitchen, collapsing.