Online furniture retailer, Furniture and Choice is making its debut on TV and social channels this week with the release of a campaign created with its new partners, McCann Manchester.

The platform, Keep on Living, plays to the ease of purchasing a sofa from Furniture And Choice compared to its competitors, with quick delivery and free returns.

Launching this week to capitalise on the key trading period in the run up to Black Friday and Christmas the 30-second spot will run across TVC, VOD, Sky Performance Solutions and SKY Adsmart.

The adverts will also be running across social platforms and across the website.

Paul Tinsley, chief marketing officer at Furniture And Choice said: “Keep on Living is inspired because home is where life happens. Shopping for furniture online should be without fear, you can purchase one of our looks with ease and confidence and nothing should get in the way of that. The work aims to tackle this feeling in a light-hearted and comedic way.”

Dan Noller, executive creative director at McCann Manchester said “Buying something you relax on shouldn’t be a stress — that’s something we’ve kept front of mind throughout the process we’ve been through with Furniture And Choice. So, we’re super excited to get ‘Keep on Living’ out there and put the brand on the map with a spot designed to reflect its incredible ease of service and great value products.”

Established in 2005 by brothers Howard and Tom Obbard, F&C positions itself as selling stylish furniture at good prices, underpinned by a strong consumer message around 3-5 working days on delivery and hassle-free returns.

McCann Manchester started working with Furniture And Choice in August this year, Keep on Living is its first campaign.

The media buying and planning was handled by UM Manchester and production Craft Manchester