Our PR team is responsible for all regional media relations activity for Bupa’s 125 care home network – their focus is on driving positive, good news stories across the UK, profiling residents and staff while championing Bupa care homes as safe and caring spaces to reside and work.
We support the #nevertoolate initiative which sees Bupa gift residents with an above and beyond opportunity or experience, support with the regional roll-out of nationwide initiatives and act as day-to-day consultants in helping the Bupa business capture the most innovative and heart-felt PR stories from across the home network.
All activity champions and supports Bupa’s aim in helping residents live longer, happier and healthier lives.
2021 Results
- More than 125 positive PR stories generated
353 total pieces of media exposure secured
