Christmas is a time when people want to indulge and treat their families. So, Aldi’s strategy is to showcase the quality of their food in an amazing way, proving you can treat your family for less at Christmas. In this 70-second film Kevin finds himself in hot water with an angry gang of brussel sprouts, the ‘Leafy Blinders’. The multi-channel campaign kicked off with a social teaser that brought delight to fans who had been eagerly waiting to discover if Kevin would return for a fourth Christmas, and concluded with a star performance across TV and social by Robbie Williams himself. The campaign helped Aldi deliver a show-stopping Christmas; sales in December topped £1Billion for the first time, Aldi beat its competitors to become the fastest growing supermarket across Christmas categories, and the ad was crowned 2019’s most effective Christmas marketing campaign.