Aldi Ireland has launched a campaign, highlighting how great quality food can help improve people’s moods.

GOOD FOOD, GOOD MOOD, launched on the third Monday in January, AKA, Blue Monday, and plays on the discount supermarkets’ quality credentials through emotive and humorous story-telling.

Running across TV, radio, display, web, social instore, press, leaflets and OOH, the platform depicts the joy of good food and plays out a number of stressful scenarios all of which are lightened by food.

Commenting, Louise Cassidy, Marketing Director at Aldi, said: “Good food lifts all of our moods. January is a challenging month for many households however at Aldi we firmly believe our Irish customers can save money whilst not having to compromise on great quality food.”