Watch how a single tweet sparked a campaign that became the biggest viral news story and turned the tide against M&S in the ‘case of the copy-caterpillars’.


Ready to turbo-charge your Social Strategy?

LIVE is McCann’s global social media team. We help brands create social-first ideas that connect with people in a meaningful way. Ideas that get talked about. We never forget the other side of every screen, the two-way opportunity for conversation. We put people at the heart of everything we do to help our clients win hearts and minds on social.


To find out how we can help your brand, get in touch...

Jaison Mistry

Business Development Director

07917 830403