As a team of planners our primary focus is ensuring the agency's creative solutions are as powerful as they can possibly be.

Using our proprietary tool, Truth To Meaning we help our clients brands play a meaningful role in peoples’ lives and we ensure our measurement methodologies enable us to gain rapid learnings to shape our future thinking.

Unearthing Truths and using them to shape briefs that deliver compelling, effective and award winning campaigns are at the heart of what we do and ensure we live up to McCann's brand promise of Truth Well Told.


Unpack clients business issues and challenges to get to the real problems that need solving.

Provide new insights and perspectives

Challenge existing thinking on customers, categories, competitors, culture, connections on-line

Develop creative briefs that will inspire

Facilitate idea development and collaboration across the agency and across client stakeholders

Guide and shape creative work

Testing and assessing creative work