We’re a team of passionate PR professionals, with the expertise and attention to detail of a boutique agency, working with a raft of national clients to deliver Consumer, Trade and Corporate PR programmes.
But being part of McCann Manchester and the McCann Worldgroup gives us something special. It’s what we think of as our superpower. The power of connectivity. Or simply put ….PR+
The access we have to this renowned network, strengthens our PR offer. We have a deeper understanding of our clients’ audiences and customers lives working with our planners and our media team. We have access to creative expertise to help bring our ideas to life. We have data and insights from social and search to help build our news stories and make them relevant and meaningful and we have access to production on site which makes us agile and cost effective.
The power of PR+, our connectivity, helps us stand apart from the competition and drives better more effective results for our clients.
At MPR, we’re on a mission to help more brands and businesses find a meaningful role, through strategic and creative PR campaigns and dedicated press offices, designed to secure earned media coverage, delivering measurable business results.
Consumer PR
At MPR we create consumer PR campaigns designed to drive not just any conversation about our clients’ brand or business but the right conversation in the right place at the right time, raising brand awareness with their key target audience.
We focus our consumer PR campaigns not just on driving coverage but ensuring we’re delivering against defined business objectives, whether that’s a sales uplift, increased traffic or simply more brand love.
We look at what’s happening in the world, and we take our cues from people’s cultural experiences to generate PR ideas that we know will resonate and the media will want to cover.
Trade PR
We understand the power of trade media for our clients. It’s an integral part of most businesses’ marketing strategy and its importance shouldn’t be overlooked. The team is skilled at adapting its writing style to suit the trade publications they are constantly in contact with across multiple industries from automotive and telematics to pharmacy and food and drink.
We develop news alerts, case studies, awards entries, forward features, opinion pieces and thought leadership commentary to ensure the brands we represent are seen as leaders within their industries.
Corporate PR
Reputation is everything in business. It is our jobs at McCann to help our clients protect, nurture and develop their corporate reputations in their chosen markets. We develop creative corporate strategies to shape and elevate our clients’ brands, ensuring that they resonate and engage with the right people, at the right time.
We offer everything from high level corporate positioning, strategic media relations and key messaging frameworks to brand strategy development, media training, and crisis communications tailored to meet the core objectives of the business.
How we do it – PR Services