Universal McCann

UM Manchester is the media planning and buying team within the agency and we deliver business results for some of the UK's most successful and demanding advertisers

Media used to be about what people watch, listen and read. Today the role of media in people’s lives has expanded and is all about what people do.

From friends to money to favourite brands, media is how people connect with the things that matter most to them.

But in this new era of media, figuring out what works means doing things differently.

So that’s what we do. We're constantly testing, learning and trying new things to create innovative solutions for our clients.

KEY SERVICES
Insight - Research and insight strategy
Ideation – Media owner relations and creative solutions
Integration – Channel planning and messaging
Investment – Implementation and buying
Effectiveness – Measurement and optimisation