Data Analytics

The rallying cry for integration runs through our data and analytics team as much as it does through the rest of the agency.

We look at analytics from a holistic point of view. We see it as a mechanism to extract insights, solve business problems, make better communications and amplify performance, not just a way to report on stuff.

In today's always-on world, we see data everywhere and seek to corral, command and analyse to drive better outcomes. Our team of analysts sit across all channels and functions of the agency to deliver insight from quantitative research to SEO and from CRM to display.

Key Services
Profiling and data enhancement
Segmentation and clustering
Propensity modelling
Search optimisation
Channel attribution
CRM planning & modelling
Conversion analytics
Search GAP analysis
Scenario planning and data modelling
ROPO analysis