Repeat record-breaking industry performance for the network in the region

London, Jan 15th, 2021 -- McCann Worldgroup was ranked the Most Effective Agency Network in Europe in 2020 at the Effie Awards Europe last night.

The Effie Europe is an annual competition which rewards the most effective commercial communications campaigns in Europe and is the symbol of proven advertising effectiveness and a tribute to the client and agency partnership.

Mark Lund, CEO UK & Europe, McCann Worldgroup, said, "This is a tremendous achievement. Despite the immense challenges of 2020 our strategic community remained completely focused throughout to deliver effective and meaningful work for our clients – never more important than at this moment in our history. We  are absolutely thrilled to have retained our Number 1 position in Europe with another record-breaking performance. This is a huge tribute to both our client partnerships and our strategic community and I am incredibly proud of the unwavering commitment and leadership of our talented teams.” 

Harjot Singh, newly promoted global Chief Strategy Officer, McCann said, “Making work that works, placing brands in a position of strength to be creatively compelling whilst delivering real commercial impact, is what clients look to us for. Effectiveness is a critical measure of the value of this work and these awards are particularly important because they are a celebration of real, measurable impact- something we are consistently committed to. I am so delighted that this consistency has once again been recognised. Our deep client partnerships based on a strong shared culture of trust and collaboration are at the heart of this achievement. We are honoured to share this award with our clients and our teams, particularly against the backdrop of the challenging conditions we have all been working in.”

The network’s 2020 performance is the outcome of multiple awards won by offices in the UK, Ireland and Russia in partnership with clients Aldi, Help for Heroes, Tele2 Russia and Sudocrem. 



McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing solutions network whose professionals are united across 100+ countries by a single vision: To help brands play a meaningful role in people's lives. McCann Worldgroup was named "Global Agency Of The Year" by Adweek magazine, “Network of the Year” by the Cannes Lions, the world's most creatively-effective marketing services company by the Effie Awards (for three consecutive years), "Global Network of the Year" by Campaign Magazine and “Network of The Year” by The Webby Awards. Fast Company named McCann Worldgroup to its list of The World’s Most Innovative Companies. The network comprises McCann (advertising), MRM (science/technology/relationship marketing), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (production), Weber Shandwick (public relations) and FutureBrand (consulting/design).


About the Effie Awards Europe

Introduced in 1996, the Effie Awards Europe were the first pan-European marketing communications awards to be judged on the basis of effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results. Effie recognises the most effective brands, marketers and agencies in Europe and is considered as global symbol of achievement, while serving as a resource to steer the future of marketing success. EFFIE® and EFFIE EUROPE® are registered trademarks of Effie Worldwide, Inc. and are under license to EACA.  All rights reserved.  Find us on Twitter and Facebook.

About EACA

The European Association of Communications Agencies (EACA) represents more than 2 500 communications agencies and agency associations from nearly 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies. EACA promotes honest, effective advertising, high professional standards and awareness of the contribution of advertising in a free market economy and encourages close co-operation between agencies, advertisers and media in European advertising bodies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively. For more information, visit Connect with us on TwitterFacebook & LinkedIn.