Biscuit giant turns to agency as sales soar during pandemic

British biscuit manufacturer Fox’s returns to screens this month after six years, with a campaign created by newly appointed agency, McCann Manchester.

The ‘How Fabulous, How Fox’s’ campaign will see Fox’s hit TV and Video on Demand channels. Launched this week with a 30” spot across ITV, Sky and Channel 4, the campaign focuses on Fox’s Fabulous Chocolatey and its delicious taste,  encouraging the target audience to enjoy that ever needed ‘me time’, moment of pure indulgence and pleasure.

The advert also features a sophisticated instrumental version of the track ‘The Look of Love’ by the 80’s group, ABC.

Muriel Breugelmans, marketing director at the biscuit brand said: “The Fabulous range is a core focus for Fox’s in the run up to Christmas 2020, in the wake of what has been one of the busiest trading periods for the biscuit category.  This ad is of strategic importance and will help us not only sell more but also further build our premium high- quality image for the Fox’s brand.  The business is excited to be back on TV and VOD and we are looking forward to seeing the results of increased exposure.”

Karen Buchanan, CEO at McCann Manchester said; “Fox’s is a much loved biscuit brand, we are delighted to be working with them and look forward to continuing to build the brand’s success and drive sales.”