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A cup of tea sits at the heart of British culture and identity. We took ownership of that most quintessentially British of rituals in a bid to boost one of the nation’s most loved and iconic brands.

The campaign for Typhoo, fronted by celebrity chef and British national treasure Nigella Lawson, explored the richness and diversity of the great British tea ritual under the campaign strapline of “Which Typhoo are You?” The integrated campaign ran across TV, social media, PR and digital initiative that aims to capture how the nation actually makes its tea.

The advert sees Nigella guiding viewers through a series of different and sometimes surprising scenes, discovering how a variety of Typhoo drinkers take their tea.

So rather than us tell you any more, why not check out the campaign and discover “Which Typhoo Are You?”

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