CrossCountry connects more of the country than any other train operator. For years, this has given them the enviable reputation as the train company that brings millions of people together. With Mother’s Day fast approaching we were tasked with helping bring families together to celebrate. We positioned the campaign around celebrating that special person who raised you, be it your mother, sister, aunt or grandparents. Those who might not have their own day but nevertheless do or have made an amazing job of raising you. Ultimately this campaign showed that the best present you can ever give that someone special is yourself.