How you get every child in the UK and Ireland into a Smyths Toys Superstore in the run up to Christmas?

By letting them #PickSnot of course. Not in the usual disgusting way that small children do, but by picking the star of our Smyths Toys Superstores 2017 Christmas Campaign. starts off life as a production line error – the toy no-one wanted – before becoming the hero of toy land.

We’re taking Snot on an integrated journey and you can find him on TV, radio, online, social media, PR and in-store in the run up to the festive period.

We’re also helping good causes with Snot soft toys for sale in Smyths’ stores and all profits going to Great Ormond Street Hospital and Temple Street Foundation.

So go on, #PickSnot this Christmas, you know it makes sense.

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