video

header

richText

Key Retirement is the UK’s leading equity release provider in a fast growing category that saw UK consumers release more than £3bn of equity in 2017.

In Spring 2018 we were appointed to help them re-brand, reposition and launch a multichannel brand and brand response campaign spanning TV, press, radio, digital and social.

Our research uncovered that Key Retirement’s differentiator was the quality of its advisors and this gave rise to the brand line that Good Advice is Key positioning the company as a trusted advisor.

The new brand positioning aims to capitalise on the changing and rapidly growing over-50s market.

This idea was delivered through the medium of song in the TV commercials with the theme of rhyme carried through across all channels.

The campaign went live in the summer and we are currently evaluating the results.

pods

Related content

Aldi Christmas 2018
Key Retirement Rebrand, Reposition And Drive Sales
Co-op Funeralcare Repositioning Leading Funeral Provider
Smyths Toys Pick Snot
Smyths Toys If I were a Toy
Aldi Delivering a multichannel strategy to drive recruitment
Aber Falls Distillery Sipping on Top of the World
Cottages.com Launching Cottages.com into crowded markets
CrossCountry Trains Driving results with creative
Warner Leisure Hotels Inspiring new audiences
Typhoo Which Typhoo are you?
Aldi Going For Gold In Rio
Aldi I Like This Telescope

Want to find out more?

We'd love to hear from you if you'd like to work with us, or to join the McCann team.

Get in touch