Supermarket Aldi has kicked off its Christmas campaign with a new teaser advert featuring its much-loved Christmas mascot, Kevin the Carrot.
Created by McCann UK, the advert begins with a scene reminiscent of 80s cult classic movie, Top Gun, with our central character seen cruising at altitude in a fighter jet, accompanied by wingman Lieutenant Turkey.
Kevin appears at ease at the controls, showing off with some fancy flying and even inverting the aircraft as he and Turkey encounter Father Christmas high above a snowy mountain range. But then disaster strikes, when Kevin is accidentally ejected from the plane mid-flight.
The clip ends with Kevin spiralling down to earth, his parachute in flames and his whereabouts totally unknown - leaving the nation wondering Where is Kevin?
Kevin’s appearance in the advert marks the fifth year that the iconic character has featured in Aldi’s Christmas campaign – yet whether he will indeed be the star of this year’s festivities remains to be seen, as the 40 second film leaves viewers with more questions than answers.
The 40 second advert aired on multiple TV channels and can be viewed at: