When John Lewis unveiled its Christmas campaign featuring a lonely old man who lived on the moon, it was a bit of a gift for Aldi who’d co-incidentally had just taken a delivery of telescopes into their stores and they we considerably cheaper than the model available at John Lewis.

In just ten days we went from initial idea to fully finished TV commercial with a supporting YouTube campaign that delivered 5 million views in three days.

We like this one, and we also like this one.