Aldi decided to become the official supermarket of team GB for the 2016 Rio Olympics to help drive awareness of its fresh produce as well as its wider offering. The campaign ran before and during the Olympics and delivered in excess of 450M impressions through a mix of digital, social and earned media, TV, press and outdoor.
Social media was key and tongue in cheek Facebook and Twitter campaigns (Rio De Jeaneiro) followed pensioner Jean Jones’ adventures in Rio to deliver creative consistency of messaging back to the TV campaign.
Promoted post campaigns ran across Facebook and Twitter to amplify content including the brand ads and Rio De Jeaneiro and video amplification was undertaken targeting existing and potentially new fans of Aldi on Facebook.
Aldi also became the first UK supermarket to use Snapchat to engage with a younger audience through a series of Rio themed filters.