Equity Release is a delicate and emotionally loaded subject which needs careful handling and patient explanation. Our question and answer approach helps dispel any doubts/myths people have about Equity Release and shows how Key Equity Release gives them the confidence that they’re making the right decision. It’s brought to life through an animated question mark, becoming the face of someone considering releasing equity in their home. This also acts as a fluent device ensuring cohesion across all brand touch points.