imagePicker

header

richText

CrossCountry Trains asked McCann Manchester to inspire more leisure journeys among families. After analyzing the content consumption habits of UK families, we decide to inspire families to hop on a train with video and photo stories ‘real’ experiences that were just a short journey away.  

To motivate the head of household to book, we want the content to be authentic. So, we partnered with a local influencers to showcase destination experiences. Ultimately, our goal was to connect families to things to see and do in specific areas.

In addition to influencers, our campaign used creative video and animated content to promote real family experiences through Facebook and Twitter at specific times of the day for specific attractions.

The result was several thousand new journeys being booked and additional revenue of six figures.

pods

Related content

Aldi Like Brands (May 2019)
Aldi That's Amazing (April 2019)
CrossCountry Trains Mother's Day
Aldi Like Brands (April 2019)
Key Retirement Good Advice is Key
Co-op Funeralcare Right by You // Keep Loving Life
Aldi Christmas 2018
Smyths Toys Pick Snot
Smyths Toys If I were a Toy
Aldi Recruitment
Aber Falls Distillery Sipping on Top of the World
Cottages.com Brand launch
CrossCountry Trains Inspiring families to travel more
Warner Leisure Hotels The Great British Massage
Typhoo Which Typhoo are you?
Aldi Going For Gold In Rio
Aldi I Like This Telescope