One estimate suggests that around 90 billion babies have been born since the dawn of civilisation. Why then, does every parent think that their wee bundle is the first baby ever to be born? The idea behind this is that ‘sharents’ (parents who post excessively on social media) are ruining the experience for everyone else. Therefore, what if we could remove photos of people’s babies and replace them with things people want to see? Baby Blocker does exactly that, acting as a social media contraceptive for whoever uses it.

Webby Award Winner, 2020 – Social, Experimental & Innovation