Jean is the star of our most famous Like Brands TV ad and the nation has taken her to their hearts. With a strategy built on consumers existing belief and love of brands we compared Aldi quality with that of the brand leader in order to maximise the value of the Aldi’s price differential.

We’re delighted that this ad won Ad of the Decade for the 2010’s in a poll conducted by Marketing Week Magazine in conjunction with YouGov. Jean was chuffed too.