To create excitement and buzz about Aber Falls’ most significant milestone to-date – the launch of its Inaugural Whisky – Our PR team hosted a virtual press event and sent bespoke mailers to top tier press, including a personalised gift box with their very own exclusive sample of Aber Falls whisky, a branded glass, whisky book and personalised letter.
For the event, we collaborated with Welsh chef Ellis Barrie, whereby he created two delectable dishes, one savoury and one sweet, to pair with the distillery’s first ever whisky.
17 journalists attended the event, including The Telegraph, Daily Express, The Times and more.
The event resulted in 46 press hits and the inaugural liquid sold out in under an hour.
