Media

McCann Media

In the current climate, it’s increasingly challenging to create distinctiveness and differentiation through traditional approaches to marketing communications.
We operate a hub-and-spoke approach to audience/client-centric understanding and brand experience cultivation. Our philosophy is that brands shine brightest when the sum becomes truly greater than its constituent parts, through careful curation and connectivity. This is why integration is at the heart of everything we do.

Our Approach

We’ve collapsed our organisational silos into interlinked communities of specialism. As one of the few networks globally to have a team that nests such a variety of expertise in one place, we truly offer something special. Bringing together the best talent from data and analytics, search, planning, TV, radio, display and media planning – we offer unified brand experience across every touchpoint.

Media
We offer the full range of agnostic and integrated strategy, planning and buying across all channels. Our expertise ranges from small, locally-led, micro-budget DR campaigns into multi-million-pound, national brand campaigns. We offer a fully integrated planning and trading solution, aiming to deliver meaningful audience connections through the most impactful channel mix.

SEO
There is no room for vanity within our SEO approach. All our work ties back to the core organic objectives of driving traffic and, ultimately, increasing revenue. From content optimisation to site migrations and digital PR – we deliver against channel objectives while supporting your wider marketing strategy, in a consistent and meaningful way.

PPC
By using an audience-first planning mentality, backed by in-depth channel expertise to implement innovative paid search campaigns, our Paid Search team will provide, monitor and adapt your online strategy to keep interest in your brand high and costs low.