The Royal Institute of Chartered Surveyors (RICS) has appointed McCann Manchester to deliver SEO and PPC on a global scale as well as its digital media programme.

McCann partners with RICS as it begins its journey to become a truly digital first membership body. The relationship will see McCann tasked with delivering significant growth through organic and paid web channels internationally and digital media closer to home.

As a global professional membership organisation established in 1868, its 130,000 members across the world are responsible for delivering property management, valuation and surveying services in the built environment sector. 

Henrik Aagaard Bustrup, digital engagement and experience director said: “The team impressed us with its breadth of knowledge and understanding of the nuances of regional audiences on a global scale. Despite not having worked with this industry before McCann illustrated a good understanding of our industry, its challenges and opportunities.

“We are only a couple of months into this new relationship the team has become an extension of the RICS team and is daily showing a mutual intent in building this is into a longer-term partnership”.

McCann Manchester won the business with support from its network agency in Shanghai following a formal pitch process and has been appointed for 12 months, commenting, Sharon Palmer, managing director at UM Manchester said: “We are thrilled to be working with RICS and looking forward to delivering a digital first strategy which will give the institute a competitive edge. Industry bodies and institutes have provided invaluable advice and resource for their members over the last 12 months when so many professionals have been navigating the issues 2020 presented.”