MCCANN UK WINS GRAND EFFIE IN PARTNERSHIP WITH LONG-STANDING CLIENT ALDI
McCann UK (comprising teams from McCann Manchester and McCann London) topped the honours board at Europe’s most prestigious awards for advertising effectiveness winning the overall Grand Prix and four additional awards.
In addition, McCann Worldgroup was recognised with the top honour of European Agency Network of the Year at the ceremony, held in Brussels last night. The McCann UK team won the Grand Effie, the highest award given at the ceremony for its work with Aldi as well as winning two golds, one silver and one bronze including:
The awards are the latest in a period of sustained success for McCann UK which over the past two years has secured multiple honours in the UK and Euro Effies as well #1 Network of the Year at the IPA Effectiveness Awards .
Commenting on the success, Mark Lund, CEO, UK, McCann Worldgroup said, “I am very proud of our collaboration with ALDI. They are a phenomenal client to work with – who have brought out the best in us through their vision and drive and strong belief in the value of long term strategic thinking. Our work with them is an expression of our core belief that the best work is the most effective work.”