McCann Manchester’s women have taken a trip down memory lane for International Women’s Day by reflecting on their younger years.
The agency asked its female employees and asked, “If you could write a letter to your younger self, what would it say?”, and letters imparting their wisdom and advice came flooding in.
Some of the letters will be shared across social media throughout the day as well as being brought together for a short film.
Social channel icons, agency email signatures and even the signage at the entrance to the agency’s Bonis Hall headquarters have also been updated to McCann Womanchester to celebrate International Women’s Day.
Chief executive Karen Buchanan says, ““International Women’s Day is about celebrating the achievements of women everywhere and inspiring the next generation.
‘Letters to your younger self’ is a way of celebrating the strength and humanity of all the amazing women at our agency whilst sharing some honest and heartfelt advice.”
To continue this year’s theme of #BalanceForBetter, and building on their established outreach programme, the agency is compiling a book of letters and advice to share with high schools, colleges and universities to help and inspire the next generation of young women.