Smyths’ festive spot has topped YouTube’s Christmas Ads Leaderboard, with the erstwhile chart-topper John Lewis & Partners dropping to a meagre fifth place.

Created by McCann Manchester and set to the tune of Beyonce’s If I Were a Boy, “If you were a toy, what would you be” follows a young child as he ponders what his life would be like if he were made of plastic.

Read the full Campaign Article here