To mark International Women’s Day, McCann Manchester made its female colleagues the heroines of the day and also turned to male colleagues to make it a truly inclusive day of celebration.
The agency gender balance is close to 50:50 and women in McCann Manchester hold over 40% of senior leadership positions including a female CEO, CFO, Head of Digital, Head of Channels, Talent and Development Director and Client Services Director.
The agency sought out stories from and about women right across the agency focussing on and celebrating their achievements with a simple question, “What Are You Proud of?”
Commenting on the day agency CEO Sue Little said, “Working towards a truly diverse workforce that is representative of society as a whole, will give clients the confidence to entrust us as custodians to represent their brand to society.”
Male colleagues were asked to tell stories about women they are proud of and women they work with who inspire them through their achievements.
The responses have been shared across social media throughout the day as well as being brought together in a film celebrating female success and achievement in the agency.