Leading UK clothing and homeware retailer Matalan has appointed McCann Manchester as strategic and creative brand agency following a multi-way competitive pitch process.

The appointment is effective immediately and sees McCann Manchester assume responsibility for all marketing for the brand.

The clothing and homewares brand, which was established in 1985 and now has in excess of 230 stores across the UK, reported sales revenues of in excess of £1bn in its last published accounts.

The win further reinforces McCann Manchester’s specialism in retail, with current clients including Aldi, Magnet, Smyths Toys Superstores and the Vauxhall and Peugeot dealership networks.

Karen Buchanan, McCann Manchester CEO, said, “Matalan is a fantastic brand and a  strong success story in a competitive retail landscape. We are delighted to be appointed as Matalan’s strategic and creative partner and are looking forward to helping Matalan write the next chapter of its development and growth.“

Commenting on the win, Matalan Jeff Howarth, Director of Marketing at Matalan said, “The McCann team demonstrated real depth of insight into our customers, category and company and showed how they can deliver totally seamless communication across every touch point of the customer experience.”