Karen Buchanan, McCann Manchester’s CEO has been named by the Institute of Practitioners in Advertising as an inclusivity role model.

 Buchanan was one of 30 ‘guiding lights’ named this month on the IPA’s iList 2022. The list showcases and celebrates role models in the advertising and marketing industry who are truly promoting and championing inclusivity both in work and in the workplace.

 The industry is working hard to shift the culture in the sector and demanding better representation in creative work through many initiatives across all areas of diversity, equity and inclusion.

 Buchanan who joined McCann Worldgroup as CEO of McCann Manchester in 2018 said she was honoured to be on the list: “I’m thrilled to be recognised by the IPA for driving our DE&I agenda both at the agency and within the industry.

 She continued: “I’m passionate about creating equal opportunities for all, especially our younger generation. We need to work hard to find ways to attract under-represented communities into our brilliant industry, so it seen as open and progressive to everyone. We also need to work hard to keep hold of some of our best talent and offer flexible work practices to ensure people can get the work – life balance they need at whatever life stage they are at.”

 Shaping the culture at McCann Manchester has always been a priority for Buchanan with employees’ wellbeing topping the agenda, she is also European and UK chair of McCann Worldgroup’s Conscious Inclusion Council.

People policies introduced at the agency over the last 18 months include mental health and parental support, flexible and hybrid working and open and honest chat around subjects such as Menopause and transitioning in the workplace. The agency has also launched Truth Talks, a podcast designed to agitate meaningful conversations around diversity in adland.

 Candidates for the iList took part in face-to-face interviews with the judges, who were drawn from across the industry, as part of the final judging process.


McCann Worldgroup’s Harjot Singh is also on this year’s list. Harjot is global chief strategy office at McCann Worldgroup.