The appointment is effective immediately and sees McCann Manchester take over the account from Cheetham Bell JWT. The appointment marks a return of the business to McCann Manchester who last held the account in 2005.
McCann Manchester will assume responsibility for all strategic planning, and creative to drive awareness and footfall into Magnet’s 199 retail outlets. The win adds further depth to McCann Manchester’s retail expertise with the agency already working with more than 15 retailers and etailers across a wide range of categories.
Commenting on the appointment, Ian Lambert, Marketing Director of Magnet said, “Our market is evolving rapidly and after a long and successful relationship with Cheetham Bell JWT we recognise we need a new partner to help power the next stage of our growth.
“Following a detailed pitch process we have appointed McCann Manchester as our new agency partner. The McCann team demonstrated outstanding retail know-how alongside the ability to build our brand platform and help evolve our consumer proposition to the next level.
Richard Aldiss, Managing Director of McCann Manchester comments, “We are truly thrilled to have been appointed following a detailed and comprehensive review process. Magnet was a long standing client at McCann and to have brought it back to the agency is genuinely exciting.”