Supermarket Aldi is thrilled to announce that Kevin the Carrot is back! The nation’s favourite carrot will be returning to screens on Thursday 7th November at 5.30pm on ITV. The 70-second film follows on from Aldi’s Christmas teaser which aired last Friday (1st), in which Kevin finds himself in hot water with an angry gang of brussels sprouts. New character Russell Sprout, and his Brummy gang of ‘Leafy Blinders’, are boiling with rage about Kevin and his family of carrots stealing the show as the star Christmas vegetable.
This year’s advert begins with the sprouts gathering round Kevin to teach him a lesson. They’ve heard he’s planning on putting on a massive Christmas show and they want to put a stop to it. Luckily Kevin manages to escape the sprouts’ clutches with the help of Tiny Tom and deliver his ‘Christmas Spectacular.’ Katie and the kids make a reappearance, along with a whole cast of new characters.
Sean McGinty, Marketing Director at Aldi UK, said: “We’re all thrilled to see Kevin back on our screens again, getting up to his usual tricks. Kevin’s popularity grows every year and he’s becoming something of a national treasure! Kevin’s magical Big Top is the perfect environment to showcase the amazing quality of the Aldi Christmas range of food and drink this year.”
Dave Price, Executive Creative Director of McCann Manchester, said: “I happen to know Kevin was very nervous ahead of his performance this year, but my word, who would have thought he was so talented? He puts on an amazing performance. There’s a great deal of quality on display here that will keep your mouth watering in the run up to Christmas.”
The nation first fell in love with Kevin in 2016 when he graced TV screens as part of Aldi’s Christmas campaign and there’s been an incredible response to Kevin since.
Client Company: Aldi UK
Client Name and Job Title: Sean McGinty, Marketing Director and Ian Lewis, Marketing Manager at Aldi UK
Creative Agency: McCann UK
Executive Creative Director: Dave Price
Creative Director: Neil Lancaster
Creative Team: Clive Davis and Andy Fenton
Planning Director: Jamie Peate
Senior Account Director: Laura McKinlay
Account Director: Jane Colbeck
Senior Account Managers: Josie Campbell and Kim Cleaver
Agency Producers: Lucy Moore
Production Company: Stink
Directors: Psyop - Todd Mueller and Kylie Matulick
Media Planning and Buying Agency: UM Manchester
Editor: Marshall Street - John Mayes
Post-production: Psyop
Audio: Wave - Parv Thind
Music: SixtyFour Music