Aldi brings to light the perils of homemade alternatives.
Focusing on "bad swaps", one ad shows a pair who swapped out their spa weekend in favour of pottering about their flat in towels. Likewise, a housebound mum tries to kill two birds with one stone by getting her children to create a DIY waxing kit using paper and a concerning amount of glue.
"If you’d like a good swap, go to Aldi," a voiceover declares, encouraging the housebound masses to save money on their weekly shop. The work was written by Rob Gorton, art directed by Brendan Shryane and directed by Guy Manwaring through Merman London.
Last year, Aldi refreshed its "Like brands, only cheaper" platform to challenge presumptions about the brand.
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