Wickes saw a 188 per cent increase in natural online traffic – one of its most important marketing channels – after a full search engine optimisation programme by McCann Manchester. The agency was tasked with making the most of the Wickes’ online presence to ensure its target audience could find a range of over 3,500 products for sale online. Using its extensive knowledge of the capabilities of the Venda platform, the agency was able to advise on all aspects of how to make the most of it from the outset. A full search engine optimisation programme increased brand awareness, online sales, search engine visibility and incoming links, ensuring customers could find the site using the right key phrases.
Wickes SEO Driving Online Conversion
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