Take Seven Steps
McCann Manchester was appointed by Smokefree North West to develop an umbrella campaign to discourage people from exposing children to second hand smoke, especially within the home. PR continues to be central to this integrated account by creating media opportunities to debate the key issues involved as well as raising awareness and education levels among the general public, especially individuals in the CDE demographic. PR coverage worth more than £326,000 has been generated over the last 12 months.