Jura Coffee Machines – Social Media Campaign

McCann Manchester created a social media strategy for Jura that raised brand awareness, launched a new collection and leverage Jura’s relationship with brand ambassador, tennis superstar Roger Federer. The agency created a content plan designed to work across all relevant social media channels to ensure that opportunities were maximised and positive word of mouth was spread. The return on investment was significant. A modest budget worked extremely hard to generate cut through in a competitive market. The campaign reached over 8 million unique users and created a Facebook community of over 3,220 people.