Pizza Hut Delivery had invested significantly in its takeaway outlets and was looking to steal share from competitors while generating greater affinity towards the brand.
Students, gamers, stoners.
We developed a strong and highly memorable ad celebrating the anticipation and fun of sharing home delivery Pizza
The campaign was based around a strong musical, visual and rhythmic ‘meme’ and emphasised a new brand focused call to action ‘Hut it’.
The approach was very different to the category norms to create maximum standout and the format was flexible to incorporate offers.
Double digit percentage uplift in sales during the period the advertising was on air.