New Covent Garden produces a premium range of chilled ready to use soups.
The brand needed a refresh and new story in light of consumer research.
Upmarket female audience who want convenience and value provenance.
New TV campaign to reinforce how New Covent Garden chefs produce the best-tasting fresh soup that’s full of flavour. Campaign shows the passion and commitment that goes into delivering a great tasting product straight to the consumer’s kitchen. Supported by activity on pack and in-store to drive home the message.
Brand share increased to record high.