New Covent Garden Soup

FRESH FROM OUR KITCHEN TO YOURS – NEW COVENT GARDEN

Challenge

New Covent Garden produces a premium range of chilled ready to use soups.

The brand needed a refresh and new story in light of consumer research.

Audience

Upmarket female audience who want convenience and value provenance.

 

 

Approach

New TV campaign to reinforce how New Covent Garden chefs produce the best-tasting fresh soup that’s full of flavour. Campaign shows the passion and commitment that goes into delivering a great tasting product straight to the consumer’s kitchen. Supported by activity on pack and in-store to drive home the message.

Results

Brand share increased to record high.