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Katjes

CREATING A CULT CONFECTIONERY BRAND FOR KATJES

Challenge

Help shift the Percy Pig brand from being a commodity to a brand with real value for brand owner Katjes.

Audience

Confectionery consumers with high focus on spontaneous purchase.

 

Approach

Insight driven approach built round consumer research. We created several new product variants to extend range and develop a stronger brand personality - Percy Pig and Pals (farmyard friends), Phizzy pig tails and Percy Piglets.

Results

Range has shown massive growth since launch.