Sidekick is a range of alcoholic pouring shot products produced by Halewood International.
The brand needed to refresh its digital and social footprint to increase appeal and engagement with its core target audience.
18-24 year old men and women with a strong focus on students.
Created a go-to destination online for the brand that brings together social interaction, competitions and experiential opportunities. Socially enabled site to deliver serving suggestions, experiential tour and competitions and harnessing Facebook Connect allowed consumers to personalise a cocktail and share it with their friends.
Five fold increase in engagement following launch of the site and associated social media support.