Achieve no 1 share of voice for the Cheltenham festival across Social Media platforms, with a lower budget in comparison to major competitors.
Achieve growth/improvement in Twitter follower and engagement metrics.
Coral customers, horse racing enthusiasts, and anyone who’s ever had an inkling to place a bet!
Coral’s creative agency had produced a campaign called CheltenHAM and we created a point of difference to paid social by utilising the Earned Media team.
Earned Media activity for Coral focused on generating news coverage and social engagement for the CheltenHAM activity. We targeted key influencers, racing press and relevant consumers with a large following on Twitter.
Paid Social Media Activity was split between generating followers, and promoting engagement with the CheltenHAM content.