Aldi App

Aldi - Christmas Mobile App

DELIVERING A TOP 20 MOBILE APP FOR ALDI

Challenge

To provide a valuable utility for Aldi customers to plan festive meals, organise gifts, drive awareness of upcoming special buys and ultimately to drive customers in store.

Audience

Aldi customers plus users of the other main grocery retailers.

Approach

Developed a cross platform mobile app (including iOS/Android mobile and tablet versions) to promote Aldi's commitment to giving customers value in the run up to Christmas. The app was developed in conjunction with printed collateral using our in house UX, creative and development teams. By working iteratively we were able to test the solution early and refine it. The app was built in HTML5 and Javascript utilising specific platform notification to provide prompt messages once the app was installed.

 

 

Results

Went top 20 in the free lifestyle apps in the App Store and secured more than 45,000 downloads in 30 days with a user satisfaction rating of 4.5 out of 5.