Like Aldi. Like the Price.
For seven years, McCann Manchester has played a major role in helping Aldi become the fastest growing supermarket in the UK, increasing footfall and frequency of visit. The latest campaign aimed to take the next step – grow basket size -by tackling the perceptual barrier that once in store, shoppers didn’t recognise Aldi’s own brands, so struggled to establish true value. The ‘Like Aldi. Like the Price.’ TV campaign leverages the trust that consumers have in big brands as well as the trust they have in peer group recommendation. It showed ‘real’ consumers talking about the fact that they liked both the Aldi product and the big brand equivalent. Average household spend and customer loyalty during the campaign period rose dramatically. The campaign also experienced considerable social media buzz, with the ‘tea’ ad specifically trending at the number seven spot on Twitter within the first day and reaching over 200,000 Youtube views in the first week.
Other work for Aldi includes: