JimRothnie

Is the convergent generation disconnecting for ‘Me-Time’?

Jim Rothnie, New Business Director, asks  ‘Is The Convergent Generation Disconnecting For Me-Time? A recent survey by Silver Poll showed that it is the over 55s who are adopting e-reader … more


SharonPalmer

iPad nail in the coffin or saviour

On a recent business trip, Sharon Palmer, Head of Media at Universal McCann Manchester, found herself in a curiously awkward position at breakfast time. On a recent business trip, Sharon … more


richardjohnson

Right time and placement

On February 28th, behind TV Chef Phil Vickery’s left elbow was a coffee maker that made history. Nescafé paid to place their Dolce Gusto machine in This Morning, the first … more


robin

Conversation stopper – The consequences of the ASA regulating the digital environment

On March 1 2011, the Advertising Standards Authority (ASA) will regulate online content, including marketing activities in social media, by extending the CAP code to all online content in the … more


markjackson

Technology trends for 2011

The International Consumer Electronics Show (CES) is the world’s largest consumer technology trade show and educational forum. It’s one of the essential resources helping companies understand new technology and expand … more