Stratergy Insight

Strategy and Insight

Strategy and Insight

Within Strategy and Insight our primary focus is ensuring the agency's creative solutions are as powerful as they can possibly be.

Using our proprietory tool Truth To Transformation we help our clients unearth compelling truths about their consumers, brands and competitors.

We harness these truths to develop briefs that result in the best possible and most original and effective creative solutions.

And we ensure our measurement methodologies enable us to gain rapid learnings to shape our future thinking.

Unearthing Truths and using them to shape briefs that deliver compelling, effective and award winning campaigns are at the heart of what we do and ensure we live up to McCann's brand promise of Truth Well Told.

Key services

  • Unpack clients business issues and challenges to get to the real problems that need solving.
  • Provide new insights and perspectives
  • Challenge existing thinking on customers, categories, competitors, culture, connections on-line
  • Develop creative briefs that will inspire
  • Facilitate idea development and collaboration across the agency and across client stakeholders
  • Guide and shape creative work
  • Testing and assessing creative work