Innovation is all about applying creative thinking techniques to business problems.
We solve problems across digital, technology, process and content innovation as well as the more conventional areas of product, brand, packaging and service innovation.
Our innovation team have numerous techniques that facilitate collaboration across a client's key stakeholders to produce new and actionable innovation opportunities. Blue Banana, our independent in house research team identify real insight-led opportunities to fuel our thinking.
Put simply it’s about thinking strategically and applying creativity.
The result is that magic thing that all businesses want - growth.