Innovation and NPD

Innovation and NPD

Innovation is all about applying creative thinking techniques to business problems.

We solve problems across digital, technology, process and content innovation as well as the more conventional areas of product, brand, packaging and service innovation.

Our innovation team have numerous techniques that facilitate collaboration across a client's key stakeholders to produce new and actionable innovation opportunities. Blue Banana, our independent in house research team identify real insight-led opportunities to fuel our thinking.

Put simply it’s about thinking strategically and applying creativity.

The result is that magic thing that all businesses want  -  growth. 

Key services

  • Creativity workshops: idea generation, new communications platforms and digital usability studies.
  • Co- Creation: working with customers, stakeholders and clients to create original solutions
  • Qualitative and quantitative research
  • Idea capture and development: bringing ideas to life
  • Stimulus development: getting ideas ready for testing and internal presentation
  • Internal sales alignment: helping with the buy in across the business
  • Challenger Trojan horse: being the vehicle that helps seed and drive change to current thinking and action