Data Analytics

Data and Analytics

Data and Analytics

The rallying cry for integration runs through our data and analytics team as much as it does through the rest of the agency.

We look at analytics from a holistic point of view. We see it as a mechanism to extract insights, solve business problems, make better communications and amplify performance, not just a way to report on stuff.

In today's always-on world, we see data everywhere and seek to corral, command and analyse to drive better outcomes. Our team of analysts sit across all channels and functions of the agency to deliver insight from quantitative research to SEO and from CRM to display.

Key services

  • Profiling and data enhancement
  • Segmentation and clustering
  • Propensity modelling
  • Search optimisation
  • Channel attribution
  • CRM planning & modelling
  • Conversion analytics
  • Search GAP analysis
  • Scenario planning and data modelling
  • ROPO analysis