Thinking

Thinking

In this section you'll find a mix of what we're thinking, what's inspiring us and in some  cases the plain weird and wonderful. You can get this content exclusively ahead of it being published online by emailing jo.hill@mccann.com who will add you to our Futurewatch e-newsletter.

TURBO CHARGING YOUR DIGITAL ADVERTISING WITH VIEWABILITY

Working out which part of your advertising spend is working most effectively is one of the oldest challenges in the business. Digital Media Group Account Director Jenny McKenna lifts the lid on viewability studies and shows how they can turbo charge your advertising performance online.

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BRANDS AND THE BRAZIL WORLD CUP 2014 – DON’T LET THE DREAM TURN INTO NIGHTMARE

With the excitement already building for the 2014 World Cup, we decided to take a look behind some of the stories about stadia not being ready on time and the fact that England are playing one of their games in a rain forest. Strategy and Insight Executive Bernardo Marques grew up in Brazil and he takes a look at the reality behind some of the more lurid headlines and some of the challenges brands might face in terms of exploiting their involvement in Brazil 2014.

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IS IT AN ADVERT? NO IT'S A NATIVE AD

To complete our focus on content marketing in all of its forms this month, we take a look at the rise of yet another buzzword, Native Advertising. Digital Media Account Manager Marc Crowther digs around and discovers that the principles of content marketing and social media are even starting to make inroads into that most measurable and response driven of channels, online advertising.

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